Seller Fulfilled Prime fulfillment FAQ
What is Seller Fulfilled Prime?
Seller Fulfilled Prime is an Amazon program that lets sellers display the Prime badge on offers they ship themselves or through a 3PL, instead of sending inventory to Amazon's fulfillment centers. The seller keeps control of inventory, packaging and ship-from locations, but must meet Amazon's Prime delivery promise and performance standards on every Prime order.
Can I use a 3PL for Seller Fulfilled Prime?
Yes, you can use a 3PL for Seller Fulfilled Prime as long as the warehouse can meet Amazon's Prime requirements. Amazon measures the seller account, not the building, so the 3PL needs to handle same-day processing, weekend coverage, fast carrier services and accurate inventory and tracking updates on your behalf.
What are the Seller Fulfilled Prime requirements?
Seller Fulfilled Prime requirements center on delivering Prime orders on time with valid tracking and very few cancellations. Amazon's published targets have included an on-time delivery rate above 93.5%, a valid tracking rate above 99% and a cancellation rate below 0.5%, along with weekend delivery coverage and use of Amazon-supported carriers. Amazon updates these thresholds, so always confirm the current numbers in Seller Central.
How does the SFP trial period work?
The SFP trial period is a probation window where Amazon shows the Prime badge on your eligible offers and judges you on a minimum number of real Prime orders. If you meet the performance targets during the trial, you are enrolled; if you miss them, the trial ends and you must wait before reapplying. Treat the trial as production, not a test.
Do you ship on weekends?
Yes, Saturday and Sunday shipping schedules are available in our operations, with weekend carrier pickups aligned to the delivery days in your Prime shipping templates. Weekend coverage matters because Amazon's delivery promise counts weekend days for Prime customers.
Why use multiple warehouses for SFP?
Multiple warehouses let ground shipping reach more of the country within one or two days, which widens the regions where your offers can carry the Prime badge without paying for air. A two- or three-node setup across the East, Central and West U.S. is a common pattern for national Prime coverage.
Is Seller Fulfilled Prime better than FBA?
Seller Fulfilled Prime is better than FBA when you need control: oversize or slow-moving items that FBA fees punish, products with custom packaging, inventory that also serves other channels, or brands frustrated by FBA capacity limits. FBA is usually simpler for small, fast-moving items. Many sellers run both and use SFP for selected SKUs.
Do you use Amazon Buy Shipping?
Yes, we purchase labels through Amazon's shipping integration wherever it is eligible for your orders. Buy Shipping posts tracking to Amazon automatically and can protect eligible orders from late-delivery penalties when the carrier is at fault.
Can SFP inventory also ship Shopify and Walmart orders?
Yes. The same inventory pool can fulfill Amazon Prime orders, Shopify, Walmart Marketplace and wholesale, with Prime orders given priority in each pick wave. Safety stock rules keep Amazon from selling units that another channel has already claimed.
How fast can I start?
Most sellers can begin receiving inventory within a few weeks of signing, depending on SKU count, integrations and how many markets you want to stock. We recommend running standard Merchant Fulfilled orders through us first, then requesting the SFP trial once processes are stable. You will get a custom quote within 24 hours of sharing your details.